The purpose of this project is to develop a promotional map, logo, and brochures for a new traveling agency, called Venture Vista. The requirement was to guide and inform the audience through the use of type. The promotional map is meant to highlight key locations of a city. The aim was to give a modern, timeless feel to the travel agency.
Introduction
Challenge Design a promotional material, such as a typographical map, brochures, and a logo for a traveling company that focuses on timelessness, modern approach.
Approach I proposed to create a map of Long Beach, focusing on historical sites, attractions, and neighborhoods located throughout the city. I also proposed to use color palettes that relate to some of the locations chosen as landmarks for the map. As for the logo, I wanted a modern and clean logo that matched with Venture Vista purpose of travel.
Logo Design
Process
For the logo, I aimed to design ones that are related to travel, such as summer, the sun, road, and a compass. Ultimately, I went with the first of the three directions, developing it further so that it works effectively for the Venture Vista’s promotional material and remained timeless and modern.
Map Design
Process
I started by developing rough concepts for the map layout, focusing solely on typography to form the locations without using imagery. I chose three iterations to develop further, with the first being the most map-like. I refined the designs and experimented with different color palettes inspired by the aesthetics of the map’s destinations.
Brochures
Design Decision
For the brochures, I aimed to give a more travel-like feel to their design but still utilize elements, such as the bars and points from the promotional map, allowing for the brochures to fit cohesively with the map, and fitting the modern, timeless approach.
