The objective of this project was to develop the packaging for a beverage brand, in this case, Sparkling water, that will stand out from other brands of the same product and that will appeal to younger audiences. For this, I took the approach of creating a brand that mixes an outer space theme with the fizziness of the beverage and that still holds the essence of water, allowing for a brand that fits the type of beverage with packaging that will draw the attention of young adults.
Overview
I started with sketches, developing different logo concepts that would combine aquatic themes with outer space, eventually coming to two digital iterations for the mark and choosing one to develop further with the brand name. Ultimately, I settled with a logo that works well and fits the more bubbly take I’m going for the brand.
Logo Design Progress
These are the sketches, digital iterations and final labels for the can labels. I started by sketching different concepts that fit the outer space theme, and narrowed this down to three digital options. From those, I chose the option that worked the best in displaying the flavor of the beverage and would show aspects of the sparkling fizz of the type of beverage along with the space theme. I also developed names for the different flavors that would match space themes, further pushing the idea of this being a beverage brand that contains space themes.
Can Design Progress
Cosmic Splash successfully achieved its objective of creating distinctive packaging for a sparkling water brand that stands out in a competitive market and appeals to a younger audience. By combining an outer space theme with aquatic elements and the lively essence of carbonation, I developed a cohesive brand identity that feels both imaginative and appropriate for the product. The final mark and label design clearly communicates flavor, fizziness, and theme. The space-inspired flavor names further strengthen the brand concept, resulting in a visually engaging and memorable packaging system that captures attention while remaining true to the refreshing nature of sparkling water.
