This project focuses on the development of a Paint brand that follows the themes of consistency, modernity, clarity, and durability with the key goal of standing out among its competitors. To execute this, I developed a paint brand that utilizes bold colors and simplifies the imagery on the paint can to draw the attention of potential customers while also incorporates Mexican culture to solidify the brand’s origin story.
Introduction
Challenge Create a distinctive paint brand that stands out from competitors while communicating consistency, modernity, clarity, and durability. The identity also needed to connect the brand to paint and establish a strong Mexican cultural influence.
Approach The final design uses a bold, rugged visual identity with warm colors, a black label, and simplified graphic elements. The “MxHue” name connects the brand to paint and Mexican culture, while a papel picado-inspired pattern reinforces the cultural identity and creates a dynamic, recognizable look.
Logo Design
I used different typefaces to develop logos for the brand, some more elegant, others more simple and modern, but eventually I decided to go for a more bold and rugged design, developing different logos with the same typeface until arriving at one that worked for the brand’s name and would connect to idea of paint.
Process
Process
I explored various paint can and label concepts, experimenting with minimal, typographic, graphic, and textured approaches. After choosing “MxHue” for its connection to paint and Mexican culture, I developed three visual directions before settling on a bold, cultural, and adventurous style. I refined the design with warm colors on a black label and incorporated the “X” from the Aquavit typeface into a papel picado-inspired pattern, reinforcing the brand’s Mexican identity while maintaining a dynamic look.
These additional packaging elements, including product packaging, roller labels, swatch card designs, and the paintbrush dieline, were designed to establish a clear, cohesive visual identity for the paint brand.
Additional
Through MxHue’s modern and simplistic logo design, bold use of colors with a black background, warm vibrant colors used to draw attention to the buckets’ labels, and it’s connection to hispanic culture, it is able to stand out in front of other competitors while also fulfilling the task at hand, which was to develop a paint brand that is modern, clear, durable, and consistent.
Conclusion
